About Us
OMRAY Where French Soul Meets the Southern Sea
Some brands are built. OMRAY was born.
Born in Paris. Designed in Australia. Handcrafted in Bali. OMRAY is not simply a swimwear brand: it is a state of mind, a declaration, a way of moving through the world with the kind of effortless confidence that cannot be taught.
Behind every piece is Omray Kupeli, a Parisian designer who grew up surrounded by fabric and pattern, shaped by the bold simplicity of French women and the endless summer of the Southern Hemisphere. She didn't set out to build a brand. She set out to create something she couldn't find anywhere else: swimwear with a genuine soul.
It was 2021. The world had paused. And in the quiet of Covid, somewhere between Sydney and a dream of the French Riviera, a brand was born.
She called it Little Croissants Swim, a nod to her Parisian roots, a playful beginning, a first love letter to the sea. What started as a deeply personal creative project quickly became something far greater.
After multiple journeys to Bali in search of craftsmanship that matched her vision, Omray found the hands that could bring her designs to life. Artisans who shared her obsession with quality, her respect for the environment, and her belief that every piece of fabric tells a story. The swimwear has been handcrafted in Bali ever since, using 100% Italian recycled fabrics that honour both the wearer and the ocean she swims in.
But by 2023, something had shifted. Little Croissants Swim had outgrown its name. After careful consideration and a profound desire to reconnect to her roots and dare to be fully, unapologetically herself : THE name OMRAY was born. Not just a rebrand. A declaration.
And so the first collection under the new name could only ever be called one thing: RENAISSANCE.
A rebirth. A new era. The beginning of everything OMRAY was always meant to be.
From Sydney to Miami : A Brand That Refuses to Stay Still
In 2022, OMRAY made its first international debut at Flying Solo in Miami Beach , an early signal that this was a brand with global ambitions. By 2024, the world was paying attention.
OMRAY's DÉFILÉ Collection was showcased at Miami Swim Week 2024 : The Shows at SLS South Beach, one of the most prestigious swimwear events in the world. The collection, a bold, colourful expression of European luxury inspired by Omray's greatest muse, Yves Saint Laurent was received as a declaration: OMRAY had arrived on the world stage.
"The colourful glossy swimwear was made for the divine, ethereal and modern woman, enhancing women's shapes and beauty." — Miami Living Magazine, July 2024
The OMRAY Woman
She does not follow trends. She sets the temperature of the room.
She is modern and ethereal. Confident without effort. She wears OMRAY from Saint-Tropez to Seminyak, from Bondi to the Amalfi Coast ! Not because she needs to be seen, but because she has long stopped apologising for being extraordinary.
As Omray herself has said:
"I believe women are here to transform the world, and this starts where limitations end. Dare to be you, stay away from trends, radiate classic and timeless elegance so that people don't only remember your appearance but more than anything, the experience of meeting you."
Crafted With Intention. Worn Without Apology.
Every OMRAY swimwear pieces is handcrafted in Bali using 100% Italian recycled fabrics and regenerated nylon and sustainable materials that move beautifully, last a lifetime, and leave the ocean a little better than they found it.
Our eyewear is handcrafted from premium acétate with UV400 polarised lenses. Designed with the same European precision and Parisian sensibility as every swimwear piece that carries the OMRAY name.
This is not fast fashion. It never was. Each design takes Omray days, sometimes months, to create. Because the woman who wears OMRAY deserves nothing less.
OMRAY. Born in Paris. Worn wherever you dare to be you.